Alex Poll, A Gathering Of Gentlemen

In the eastbound lane of New York City, there lived a man named Alex Pall. His drive was to tinker with the DJ for a living, and while the manifestations of his goals became more and more defined, his affinity for the means to his end result became complimented with the necessity to understand that in order to do what exactly he so loved to do, he had to run straight directly at his aims, despite the astigmatisms surrounding his over boiling passion for audible aesthetics.

He was grinding at a part-time job in an art display during this mindset which took over his whole paradigm, and in those weeks he would traverse to the locations of New York City where mics would be held, and it was there he would perform his truth and beauty. His accompanying music supervisor then informed him of an Andrew Taggart who exhibited an interest in replacing the now seatless band mate who walked out on Alex Pall prior to his meeting with Andrew Taggart.

In regards to Andrew Taggart, he began his commute by going to an institution of learnedness in the land of Maine. He originally possessed a direction to finish college. He too had an affection for the beats of electronic masterpieces, but his coeds framed his preferences and tastes for the music as a joke. After senior year came and went through, the electronic was in the air and people were buying records left and right as Andrew Taggart caught wind of the New York bust in getting DJs on the forefront of entertainment. He exported well-done songs to the SoundCloud website, and also pulled off a few public events with his music intact before being motioned into the Big City where an Alex Pall was in need of a new bandmate.

Desiree Perez and her contribution to growth of Tidal

Desiree Perez is not new to the entertainment industry; she owns her own business and knows how to finalize deals that are more profitable for the artist and the business. She is a member of the influential Hova circle and portrays high management skills. Desiree Perez and her husband run Roc Nation sports. And for a long time she has been under the wings of Roc Nations contracts.


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Desiree Perez is a tough negotiator and her own boss. Desiree managed to negotiate for Rihanna Samsung deal and Beyoncé Formation stadium tour. She is not only behind the brains of Roc Nation’s label operations, publishing and management but also Tidal business. The brand has worked with Rihanna, T.I., Beyoncé and Kanye West.


The management of Tidal has changed a lot recently causing the company to stagger as executives have stepped down but the founder Jay-z will not see one of his investments go down. Jay-z brought in Desiree Perez, and are working together to see Tidal successful through new membership.  Check this on

The two have been close associate for close to 20 years. Upon her appointment, Perez has made it clear that music streaming service is planning to be around a very long time. The curiosity from music fans is Desiree’s push to keep the customers interested and creating a pool of more music fans. Have a peek on this site.


Jay-z and Desiree have worked together to finalize some multi-million dollar contracts. She is the person behind those deals and that why more people are signing up for Tidal. Their main concern is the Tidal app and promoting some features like ‘Tidal Discovery’ a curated list of new releases, ‘Tidal Rising’- emerging artist and ‘TIDAL X’-exclusive live performance. The streaming service has been concentrated more on young music consumers and corporate buyers to beat their rivals Apple Music and Spotify. Tidal focuses on new music rather than the existing ones.


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