Lori Senecal At the Top of Her Career With Her Marketing Expertise

Lori Senecal, Global CEO for CP+B graduated from McGill University with a Bachelor of Commerce Degree in Marketing and Finance.

She started her career with McCann Erickson in New York City in 2003 until 2007, in 2006 while still with McCann Erickson advanced to McCann Worldgroup as Global Chief Innovation Officer and left both positions in 2007. From 2007 until 2009 she was President of McCann New York. In 2009 until March of 2012 she was President and CEO of Kirshenbaum Bond Senecal & Partners and in March of 2012, she was Chairman and CEO of Kirshenbaum. In 2014 she was the Global Executive Chairman for them. 2014 saw her as President and CEO of MDC Partners.

Lori’s current role is Global CEO for CP&B where she is responsible for overseeing the global growth and expansion. She also manages the coordination of their nine international offices with the focus on their continued global development.

She has, since joining CP&B has a tremendous impact on the culture and business of this agency. She has with her expertise created a modern global agency that is agile, inventive and collaborative that offers an international consistency along with a strong local market flair.

In 2016 according to 3percentconf.com, CP&B was recognized by Advertising Age as among the Creativity Innovators of the Year due to Lori Senecal’ leadership and her focus on talent that has fueled the company’s growth and development across geographies and disciplines. She was named, among only four others, as Agency Executives to Watch in 2016.

Lori has pioneered, for the industry, a new ambition that has ignited a movement to go beyond the” hyperbole” of innovation to genuine invention, to solidify the agency for an inventive world.

In an interview by hubspot.com, she said she encourages her employees to invent the type of career that they want and has backed startups that were pitched to her by employees.

As the youngest of four children, she had to work hard to create her own identity and said that this is what pushed her to dream big and to take bold action to differentiate, two sound values that have helped her ever since.

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