Jose Borghi is the man behind some of the unique and thought-provoking ads in Brazil, including the highly famous “The Mammals of Parmalat” ad, which he created for the wildlife conservation. Jose Borghi is one of those advertising professionals who give meaning to the ads he creates and thinks completely out of the box to ensure that the message of the ad campaign reaches out to the target audience and generates results. Jose Borghi holds bachelor’s in marketing from Pontifical Catholic University, which has helped him understand the technical aspects of marketing and advertising business.
Jose Borghi decided from his childhood itself that he would be an advertising professional as he felt in love with some of the award-winning ads Jose saw when he was young. The award-winning ads that his sister took him to watch at a theater had a tremendous impact on him and convinced him that he is born to be a marketing professional.
After completing his studies, Jose Borghi joined Standard Ogilvy, which is the top advertising firm in the world, where he learned a lot about the advertising world. After working for Standard Ogilvy for some time, he joined many other companies like Leo Burnett, Talent, FCB, DM9DDB, and others, where he got further exposure to the advertising space in Brazil, and also developed a vast network in the advertising world of Brazil.
However, after working for so any ad agencies, Jose finally decided to start his ad agency, and it is what gave birth to Borghi Erh Creative Intelligence. He started the firm with the help of other advertising professional, Erh Ray, with whom Jose Borghi has worked with for a long time and his Youtube.
However, even though Borghi Erh Advertising firm was doing well, Jose Borghi decided to merge the company with Mullen, and the business later merged with Lowe after a couple of years. The company is now known as Mullen Lowe, and Jose Borghi holds the position of co-CEO with the enterprise. Jose Borghi has helped bring some of the big accounts for the company, which has considerably helped increase the revenue of the firm. Jose Borghi has won many awards, including at Cannes, New York Film Festival, One Show, Abril Awards and more information click here.